The trailer, from 4Creative, marks an advertising first: the only time an entire ad has been animated using baked products. Opening on a flour mountain that gets flattened by an egg yolk, viewers are taken on a baking journey featuring bread, cakes, and, of course, the preparation of a show stopper.
Fact fans will be keen to discover that 335 baked characters were created for the trailer, using 500 eggs, 28kg of sugar and 50kg of flour. Yummy.
4Creatives ECDs John Allison and Chris Bovill of course have form in this area: they were the ones behind the glorious Skoda Cake ad, created when they were at Fallon in 2007.
GBBO Trailer credits:
ECDs: John Allison, Chris Bovill
Creative director: Dan Watts
Creatives: Jack Croft, Stacey Bird
Production company: Blinkink
Directors: Parabella (Michael Please, Dan Ojari)